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The development blawgh of Önders et Gonas

Tag Archives: app store


A milestone has been reached! Finally after over a month of e-mailing, sending faxes and general confusion we’re now accepted into the iPhone Developer Program. That means we can now debug our programs on the actual device instead of the simulator, and we can submit applications to the App Store.

Tomorrow I’m going to take Project Mustang through some battletesting in the field. Of course you’ll be the first to know when it’s available for download if you keep reading this blog!



Over the past few weeks we have seriously begun mixing our brains into the Xcode mud. As I’m sure you’ve seen in the pics posted on this blaawgh, we’ve set up office in beautiful Guldheden, Göteborg and we’re both committing a few days per week to the ÖeG cause in long, hard coding sessions. I’ve really been looking forward to soaring through the open skies with a wingman and I’m really happy with the productivity we’re sustaining into the wee hours of the morning.

I’m absolutely positive this is the best way to earn a living by writing software. I’ve previously been working both in big bureaucratic organizations following rigorous procedures and done consulting and freelancing work on my own, often working from home. Poking around in someone else’s old nasty code trying to implement some whimsical ideas from the marketing department makes me feel like a midwife and running around doing short jobs for different clients makes me feel like a prostitute, selling out my beautiful code. ÖeG makes me feel like a caring father, raising our apps to be the most badass mofos in the schoolyard.

If you’re following us on Twitter (and you should) you probably know that Project Mustang is almost complete and Jonas is well under way with another project that he will post about soon. We’re still waiting for our company to be registered so we can join Apple’s developer program and submit our apps to the App Store, therefore our apps will not show up there just yet. But we’ve got lots of plans for the next project, so stay tuned and you’ll be the first to know when the apps are available for download!

Here are a couple of pics from last night. Coding session turned into a small party with some friends where we played some good old Hero Quest. I fell asleep on the couch, woke up and continued coding. Startup life ftw.

Past and Future

Oh man. With this post I’m going to kill some of the mystery. But it’s important to set the right expectations so for once I’m going to blog sober. What’s happening with Önders et Gonas?

Status Update

Jonas is stuck in southern France until mid-December, sipping rosé wine mixed with Fanta on the riviera. He’s writing a thesis, the final step on a long journey turning a boy into a man. Yes, Jonas is slowly becoming a working cog in the machinery of soulcrushing.

Anders is an independent consultant, doing some work here and there in order to pay the bills. I’ve been between projects for a few weeks but the next client project starts tomorrow. I have begun coding on the very anticipated ÖeG application codenamed Project Mustang but it’s unclear when it will be ready for release.

Teh plan

In Maslow’s hierarchy of needs you’d say we’re both crawling around on the two bottom levels (getting food, shelter and lots of sex). But, just like in Super Mario Bros 3, we’ve found a magic flute and are about to warp to the highest level (self-actualization). Come 2009, we’re building a wardrobe. A wardrobe with a whiteboard and beautifully designed computers where magic will happen. So our iPhone Killer App Development will not be going full-throttle until January.

Riches & Bitches

Some of you may think, what the fuck, these guys are on crack. And maybe we are? Regardless, how are we going to get stinking rich by creating useless applications selling for $0.99 on the frigging App Store? Well, we have been giving it a lot of thought. Mostly Jonas since he’s got a solid background in business. So we’ve found a lot of material around the intertubes that suggests that with some genious ideas and inspired execution, it’s possible.

Additionally, most of our planned applications are not useless. In fact, some wise man once said that the easiest way to charge people for your app is by showing them that they will save money using it. That way the puchase becomes a no-brainer. Spend X now, save X+Y later. Some of our apps are indeed designed to save money in different ways, mostly because we ourselves are cheap fucks and we know we’d use them. This in turn makes it possible to charge more than the established App Store lowest price of 99 cents (that’s 7 SEK in the Swedish App Store for our local readers).

We’ll continue to post about our big adventure but don’t expect any hot apps just yet. So keep checking the blaawgh and follow us on Twitter!